Friedrich is an Investment Manager at Burda Principal Investments. He joined the growth fund as an Investment Associate in 2020, and now 4 years later is the principal at BPI, at their main office in Munich. Burda Principal Investments provides long term growth equity for fast growing digital technology and media companies. Among other things, he leads the fund’s research into generative AI. Before graduating with a M.Sc. in Management from WHU, Friedrich spent three years at The Nunatak Group, a strategy consulting startup where he worked in the realm of Digital Strategy. He is also part of the WHU Accelerator, as a Startup Mentor.